01A picture tessellated into shards that lift, flip edge-on and land as the next picture in a travelling wave whenever the image changes; the cursor tilts, lifts or ripples the shards. Use for hero images, portfolios and product reveals.
02The picture as projected light on a matte screen, thrown from a lens above, with a visible haze beam and dust lit by the image; a change racks focus and slides the next slide through the gate. Use for cinema, exhibitions, moody and nostalgic scenes.
03The picture embossed into paper by its own local contrast and lit by the scene; a change is a soft press travelling across the sheet, flattening the old impression and raising the new one as its ink lays down. Use for editorial, print, craft and product heroes.
04The picture as a pinscreen of fine metal pins, each standing out by the brightness under it with a domed head in the picture's colour; a change is a pressure wave that sinks the pins and raises the new relief. Use for tech, product and sculptural heroes.
05The picture printed across a row of slim triangular prisms; a change turns each prism a third of a turn in a travelling wave, its faces passing through the scene light, to show the next picture. Use for signage, retail, product and campaign heroes.
06A lenticular print: fine lenses over interleaved strips of the old and new picture; a change sweeps the flip across the sheet and depends on the viewing angle, with ribbed clearcoat highlights from the scene light. Use for collectibles, posters, fashion and retail.
07A print behind a pane of real glass; a change is a breath of frost that feathers in from the edges, blurs the print through the glass, and clears from the centre to reveal the new picture; the cursor wipes the glass. Use for winter, luxury, beauty and calm editorial.
08A print on paper; a change is a slim paper roll travelling across it, winding up the old print and laying down the new one, lit and shadowed by the scene. Use for editorial, stationery, packaging and calm product heroes.
09The picture as a topographic map of itself: a change opens it into hairline contour lines that lift into a floating stack in depth and flow continuously into the new picture's contours before it fills back in. Use for tech, data, science and architecture.
10The picture as an ink engraving on paper, fine strokes laid along its own isophotes, dense where it is dark, at a depth set by brightness; a change lifts and turns every stroke to the new picture's flow like filings in a field. Use for luxury, editorial, banknote and art direction.